Advisory Insurance Brokers Limited (‘Towergate’) along with its subsidiary companies uses cookies on its websites to provide you with the best experience when browsing our content.
Cookies are text files containing small amounts of information which are stored on your device when you visit a website. Cookies are read by the originating website on each subsequent visit, or by another website that recognises the cookie.
The purpose of cookies is to make websites work most effectively for you as the user, by allowing website functionality and providing information to the website’s owners. Examples of website cookie use include:
Cookies can be broken down into two main types: first-party and third-party.
Each cookie will be either a persistent cookie or a session cookie.
Cookies can also be broken down into categories, according to their purpose. The cookies that are used on Towergate websites are based on the International Chamber of Commerce guide for cookie categories:
| Name | Description | Duration | Set by |
| ASP.NET_SessionId | Session cookie | First-party | |
| _dc_gtm_UA-54392720-1 | This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account. | 1 minute | First-party |
| Name | Description | Duration | Set by |
| gwcc | This cookie is set by Google Website Call Conversion. The cookie is used to track any call conversions on mobile devices. | 2 months |
First-party |
| wisewords | This cookie acts as a counter for Feefo comments that allows them to be rotated. It stores a number that is incremented to show different comments at different times.1 month First-party) | 1 month |
First-party |
| IR_gbd | Persistent affiliate tracking cookies. | 1 year | First-party |
| IR_10498 | Persistent affiliate tracking cookies. | 1 year | First-party |
| IR_PI | Persistent affiliate tracking cookies. | 1 year | First-party |
| AWSALBCORS | 1 week | Third-party | |
| brwsr | Third-party | ||
| AWSALB | AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB. | Third-party | |
| WCXSID_expiry | 1 year | Third-party |
| Name | Description | Duration | Set by |
| _vwo_uuid_v2 | This cookie is set by Visual Website Optimiser and is used to measure the performance of different versions of web pages | 1 year | First-party |
| _gcl_au | This cookie is used by Google Analytics to understand user interaction with the website. | 2 months | First-party |
| _ga | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. | 2 years | First-party |
| _gid | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. | 1 day | First-party |
| com.silverpop.iMAWebCookie | This cookie is installed by IBM Silverpop. | 2 years | First-party |
| com.silverpop.iMA.session | This cookie is installed by IBM Silverpop to track customer interactions on the site. | 20 minutes | First-party |
| com.silverpop.iMA.page_visit | This cookie is installed by IBM Silverpop to determine repeat visits. | 20 minutes | First-party |
| Name | Description | Duration | Set by |
| IDE | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. | 1 year | First-party |
| MUID | Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. | 1 year | First-party |
| _fbp | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. | 2 months | First-party |
| fr | The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behaviour of the user across the web on sites that have Facebook pixel or Facebook social plugin. | 2 months | First-party |
| TS01b86911 | Third-party |
When you visit a Towergate website, we download a “cookie” to your computer. A cookie identifies your computer (by what is known as an IP address) to our server.
We use cookies to improve your browsing experience on Towergate websites. They allow you to browse our webpages and use all functionality, and see content that is more relevant to you. It also helps present the content most appropriately for the type of device you are using.
Cookies on Towergate websites collect information about how you are accessing and browsing them, such as the device and browser you are using and the IP address your device is accessing the internet from. The cookie enables us to retain your profile as you navigate our website, and prevents the need to re-collect information about you or your desired purchases.
Disabling session cookies will affect the performance and functionality of the website and disabling other cookies may also have an adverse impact on functionality.
What third-party cookies do you use?
If you use social media channels including Facebook, Twitter, LinkedIn, YouTube, Google+ and Instagram these websites will use cookies to let you login to your account and share content from our websites with other users of the channels. We also use third-party cookies from third parties including Bing, DoubleClick, Google Analytics, Compliance, LivePerson, Feefo, Hotjar, Visual Website Optimiser, Silverpop and Google Lead Services.
These cookies do not allow us access to your accounts or provide us with any confidential information relating to your accounts. They do allow us to provide you with appropriate marketing ads via these social media channels.
Anonymous and pseudonymous cookie data
Most data stored by cookies placed by Towergate websites is anonymous, but there may be some occasions when, in order to provide the best website functionality, information is recorded in cookies that relate to you. This ‘pseudonymous’ information, however, is stored separately and securely on our systems, so that the data cannot be attributed to you.
We believe in protecting the personal information that you provide us with: see our fair processing notice for more information.
When you first visit one of our websites, you will see a message saying that we use cookies to improve your experience and some have already been set. This setting is designed to provide the best performance and functionality of our websites, in order to offer the best experience to you as the user.
If you are happy with this, you need not do anything.
Should you not wish to accept cookies, or change your mind at any point, read the section below on turning off your cookies.
If you do not wish to have cookies stored when you visit Towergate’s websites, you can adjust the settings of the browser you are setting.
Please note, however, that if you turn off your cookies it may make browsing Towergate’s websites much slower, and will affect performance and functionality. In particular, you will not be able to purchase products or request quotes online as the functionality for these require cookies that fall under the ‘strictly necessary’ cookies.
Guides on how to manage cookies for common browsers are linked below:
Read more about cookies or about online behavioural advertising.